Your health tech product has real clinical value. The pieces just aren't connecting yet.
▸The data story doesn't match the operational reality.
▸Your product needs a clinical algorithm that actually holds up — and right now it's an idea on a whiteboard, a rough start, or something that works but isn't where it needs to be.
▸The product, dev, and clinical teams are each operating from different assumptions — and the gaps only show up downstream.
▸...And somewhere in there, there's a data layer that could be a powerful asset — if only someone made it one.
Here's what I've found...
These aren't separate problems.
They're one problem showing up in different rooms.
Hello! I'm Shelby Chartkoff. I see the whole picture — and I do the work to make it real.
I join forces with B2B2C health tech teams — the ones creating new models of healthcare delivery and access, re-shaping the possibilities for human-centered care, and selling into complex healthcare buyers.
I help my clients get the data, product, and value story aligned. Before the market tells you it's wrong. Or, if it already has, to figure out why and fix it.
Is this you?
You have a data product inside your product. A scoring algorithm, a risk model, a clinical decision layer, dynamic journeys and intervention logic, a reporting engine. It needs to be right, not just functional: clinically defensible, commercially meaningful, resource-optimized, and driving the right behaviors and workflows.
You're navigating multiple experience layers. What the end user sees. What the buyer measures. What clinicians need to trust. What operations can support. These keep colliding, and nobody on your team holds all of them at once.
You have clinical AND commercial stakes. Validation matters. But so does what the health plan CFO, the employer benefits director, or the investor sees in their ROI analysis. You need both, and they need to be connected.
The things you can measure aren't the things that make you win. And the things that make you win aren't yet the things you can measure. What's more — you're sitting on a data trove, but no one's connecting it to the revenue, outcomes, and efficiency gains it could be driving. Someone needs to close that gap.
You're past "can we implement this great idea?" and into "how do we prove it works, to whom, and in what terms?" And the answer is different for every stakeholder in the room.
If you're nodding along to any of these... I'm the missing piece. I work alongside your team, see the connections others miss, and close the gaps that are slowing you down.
When strategy and execution stop taking turns
You're leading a fast-moving team with more problems than people. Strategy happens in bursts — an offsite, a board prep, a fundraise — and then everyone dives back into the real work. Meanwhile, every tactical decision has strategic implications baked into it: the algorithm design shapes your value story, the data architecture constrains what you can prove to buyers, the product spec has clinical assumptions nobody's stress-tested. But when you're heads-down shipping, those connections are easy to miss — and when you finally come up for air, the ground has shifted.
I developed a knack for holding both simultaneously. I keep the 10,000-foot view while my hands are in the weeds, zooming in and out as the work demands. Every piece of hands-on work is also a diagnostic — I'm surfacing the opportunities and the landmines as I go. Your strategy stays alive in the work, not locked in a slide deck waiting for next quarter. This is stra-tactical thinking in action.
What My Clients Say...
"You came into our problem projects, and you've been able to turn them around... I think we didn't realize how close we were to the brink of failure, but you stepped in and made sure that didn't happen."
— Product Leader
"Shelby came up with practical, usable products that were understandable and reflected the actual problem we were facing. She uncovers the issues that need to be dealt with, that other so-called 'strategic' consultants will not get to."
— VP of Analytics
"I can't believe how much expertise you bring... I don't know a lot of people who operate in the same sphere, at the same level as you do, and I don't feel the need to go search for them."
— VP, Health Tech
What this means for you
You don't need to have every problem isolated and scoped before we talk.
I've spent 20+ years in interdisciplinary work across healthcare and analytics domains, and have the battle scars to show for it.
I've got the pattern recognition to:
- Walk into a messy intersection of data, clinical, product, and commercial challenges
- Clarify the issues and tradeoffs in language the whole team understands
- Map what needs to happen; and
- Knock out the work that matters most
The result? Clear strategy, fluid execution, and speed to genuine impact.
Curious whether I'm a fit?
30 minutes to learn about your situation and show you how I think. No pitch, no pressure.
Book a Call →